The Refinery Re-imagined



The arts and creative industries, like many others, have been drastically affected by Covid19 with cancellations, closures and job losses.


Artsists are renowned for responding creatively to crises, from the bushfire fundraising efforts to new digital festivals emerging as a response to lock-downs. 


Show-business must go on and in that spirit, in 2020 The Refinery creative incubator has been re-imagined as an online program. 


Initiated by Sunshine Coast Council, SunCentral and Sunshine Coast Creative Alliance, The Refinery has cemented itself as a leading creative business incubator in Australia, attracting world class mentors and almost one hundred applications in 2020. 


The program pivots online in 2020 with a virtual testing ground and online catalyst space where participants can connect with world-class mentors and collaborate with industry peers to create exciting new businesses. 


The first stage of the program has been completed with a virtual Bit-camp, uncovering thirty ideas from social enterprises and First People start-ups to new education platforms and creative service providers.  

Thirteen projects will be selected to take part in the eight week program, delivered via a series of live webinars, virtual breakout groups and one-on-one mentoring, enabling creative start-ups to gain knowledge and skills in areas of marketing, legals, funding, finance and future proofing. 


Scheduled to run in The Met, a purpose built activation space in Maroochydore's new city centre, The Refinery incubator will initially run online for 8 weeks with a virtual public program announced soon. Upon the relaxation of social distancing restrictions, The Refinery will return to it's home in Maroochydore where the creative businesses will launch to the public. 


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We would like to acknowledge and pay respects to the traditional owners, the Gubbi Gubbi (Kabi Kabi)  people, whose country we create on and we would like to extend our respect to their elders, both past, present and emerging.